Complianz vs iubenda
Which cookie consent tool fits your site best?
When deciding between Complianz and Iubenda, you are looking at two highly capable compliance suites that both offer policy generation alongside a cookie banner. The main difference lies in their architecture: Complianz is a native WordPress plugin, while Iubenda is a cloud-based SaaS platform that can be embedded anywhere.
Where they are identical
Both tools do much more than just block cookies. They both offer a wizard that scans your site and generates a legally sound Privacy Policy and Cookie Policy based on the services you use. Both solutions are rooted in the EU (the Netherlands and Italy), support Google Consent Mode v2, and provide customizable banners that meet GDPR requirements.
Where the difference lies
Data Processing and Platform. Complianz is built strictly for WordPress. All consent data is processed and stored locally on your own server, meaning no visitor data is sent to a third-party server to validate consent. Iubenda is a SaaS product. It works on any platform (Shopify, Wix, custom HTML) via a JavaScript snippet, but this means your consent logs are processed and stored on Iubenda's cloud servers.
Pricing Structure. Complianz uses a flat-rate model (starting around $5/month, billed annually) per website. There are no traffic limits. Iubenda also charges an annual fee (starting around $3/month), but limits the number of pageviews your banner can serve. If your site has a high volume of traffic, Iubenda's overage costs can make it significantly more expensive than Complianz.
Setup Experience. Because Complianz lives inside WordPress, it can automatically detect the plugins you use and block their scripts without manual configuration. Iubenda requires you to manually classify scripts or use Google Tag Manager, which requires a steeper technical learning curve.
Quick overview
| Complianz | iubenda | |
|---|---|---|
| Starting price | from $5/mo | from $3/mo |
| Free plan | ✓ | ✓ |
| EU-based | ✓ | ✓ |
| Consent Mode v2 | ⚡ Paid | ✓ |
Feature comparison
| Feature | Complianz | iubenda |
|---|---|---|
| Google Consent Mode v2 Support | ⚡ Paid | ✓ |
| Automated Cookie Scanning | ✓ | ✓ |
| Automatic Script/Cookie Blocking | ✓ | ✓ |
| Customizable Consent Banners | ✓ | ✓ |
| IAB TCF 2.2 Support | ⚡ Paid | ✓ |
| Policy Generator (Cookie/Privacy) | ✓ | ✓ |
| Consent Audit Trail / Logs | — | ✓ |
| Self-hosted Data Processing | ⚡ Paid | ✗ |
| CCPA Support | ✓ | ✓ |
| Google Tag Manager Support | ✓ | ✓ |
✓ Included ⚡ Paid plan only ✗ Not available
Platform support
| Platform | Complianz | iubenda |
|---|---|---|
| WordPress | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| Wix | ✗ | ✓ |
| Squarespace | ✗ | ✓ |
| Webflow | ✗ | — |
| Any HTML/JS Website | ✗ | ✓ |
Based on explicit mentions on the vendor's website.
Our recommendation
For WordPress websites, we recommend Complianz. The local data processing, lack of traffic limits, and seamless integration with other WordPress plugins make it the most logical and cost-effective choice.
Choose Iubenda if you do not use WordPress (e.g., you are on Shopify or a custom stack) and you need a robust, automatically updating legal policy generator combined with a reliable cookie banner.
Setting up a banner does not equal compliance. Most violations occur post-installation because scripts still load too early via Google Tag Manager. Always run a free scan after configuration to verify it actually works.
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