iubenda vs OneTrust
Which cookie consent tool fits your site best?
Comparing Iubenda to OneTrust is like comparing a tailored suit to a massive department store. Iubenda is a specialized, accessible compliance suite designed for small to medium businesses. OneTrust is the undisputed enterprise giant of the privacy world, offering a staggering array of modules for massive corporations.
Where they are identical
At the core of their consent offerings, both platforms perform the same essential duties. They scan your website for trackers, provide highly customizable banners, block scripts before consent is granted, and support Google Consent Mode v2 and IAB TCF 2.2. They both maintain secure audit trails to prove compliance.
Where the difference lies
Target Audience and Complexity. OneTrust is built for multinational enterprises with dedicated compliance officers and IT departments. Its interface is incredibly complex, offering granular control over every imaginable privacy variable. Iubenda is built for small business owners, freelancers, and web agencies. While Iubenda's dashboard has a learning curve, it is infinitely more accessible than OneTrust's enterprise software.
Legal Document Generation. Iubenda's flagship feature is its auto-updating Privacy Policy and Terms & Conditions generator, crafted and maintained by real lawyers. This is a massive value-add for SMBs without legal counsel. OneTrust provides the banner and the tools for compliance, but it expects your corporate legal team to draft the actual privacy policies.
Pricing. Iubenda's pricing is transparent and affordable for small businesses, starting around $3/month for basic features (scaling up based on traffic and licenses). OneTrust operates on an enterprise sales model. Its pricing is largely custom, modular, and can easily run into thousands of dollars per month, putting it entirely out of reach for a typical SMB.
Quick overview
| iubenda | OneTrust | |
|---|---|---|
| Starting price | from $3/mo | $1000/mo |
| Free plan | ✓ | ✗ |
| EU-based | ✓ | ✗ |
| Consent Mode v2 | ✓ | ✓ |
Feature comparison
| Feature | iubenda | OneTrust |
|---|---|---|
| Google Consent Mode v2 Support | ✓ | ✓ |
| Automated Cookie Scanning | ✓ | ✓ |
| Automatic Script/Cookie Blocking | ✓ | ✓ |
| Customizable Consent Banners | ✓ | ✓ |
| IAB TCF 2.2 Support | ✓ | ✓ |
| Policy Generator (Cookie/Privacy) | ✓ | ✓ |
| Consent Audit Trail / Logs | ✓ | ✓ |
| Self-hosted Data Processing | ✗ | ✗ |
| CCPA Support | ✓ | ✓ |
| Google Tag Manager Support | ✓ | ✓ |
✓ Included ⚡ Paid plan only ✗ Not available
Platform support
| Platform | iubenda | OneTrust |
|---|---|---|
| WordPress | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| Wix | ✓ | ✓ |
| Squarespace | ✓ | ✓ |
| Webflow | — | ✓ |
| Any HTML/JS Website | ✓ | ✓ |
Based on explicit mentions on the vendor's website.
Our recommendation
For small businesses, agencies, and freelancers, we recommend Iubenda. The significantly lower price point, accessible dashboard, and invaluable legal policy generator make it the clear winner for anyone without an enterprise budget.
Choose OneTrust if you manage compliance for a massive multinational corporation that requires granular risk management modules, deep enterprise integrations, strict SLAs, and a dedicated account manager.
Setting up a banner does not equal compliance. Most violations occur post-installation because scripts still load too early via Google Tag Manager. Always run a free scan after configuration to verify it actually works.
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