Cookiebot vs Cookie Information
Which cookie consent tool fits your site best?
A comparison between Cookiebot and Cookie Information (CookieInfo) is in many ways a comparison between the two most powerful Consent Management Platforms (CMPs) in Denmark. Both are cloud-based, rock-solid, but serve slightly different business segments.
Where they are identical
Because both parties are Danish, you are assured with both of robust data hosting within the European Union, fitting within the frameworks of the GDPR. Both solutions work via an external JavaScript snippet, scan your website fully automatically in the cloud, effectively block scripts, and generate robust reports on the trackers detected on your website. A built-in policy generator is lacking in both.
Where the difference lies
Target Audience. Although Cookiebot is used worldwide by companies of every size, it has essentially become the standard for the broad SME market and web agencies due to its 'plug-and-play' setup. Cookie Information specifically profiles itself as a high-end, corporate solution for enterprises, multinationals, and the public sector (governments).
Pricing Model. Cookiebot's pricing model is based on the size of your website: you pay based on the number of subpages (starting at $7/month). The model of Cookie Information (starting at $20/month) is 'usage-based', where the volume of the scans and the complexity of the cross-domain setups weigh more heavily. For small sites, Cookiebot is significantly cheaper.
Enterprise Management. Where Cookiebot perfectly integrates with virtually all SME marketing tools and excels in detailed audit trails (logbooks), Cookie Information provides more advanced features for gigantic organizations, such as more extensive access rights for large teams and specialized solutions for highly secure government infrastructure.
Quick overview
| Cookiebot | Cookie Information | |
|---|---|---|
| Starting price | from $7/mo | $20/mo |
| Free plan | ✓ | ✗ |
| EU-based | ✓ | ✓ |
| Consent Mode v2 | ✓ | ✓ |
Feature comparison
| Feature | Cookiebot | Cookie Information |
|---|---|---|
| Google Consent Mode v2 Support | ✓ | ✓ |
| Automated Cookie Scanning | ✓ | ✓ |
| Automatic Script/Cookie Blocking | ✓ | ✓ |
| Customizable Consent Banners | ✓ | ✓ |
| IAB TCF 2.2 Support | ✓ | — |
| Policy Generator (Cookie/Privacy) | ✗ | ✗ |
| Consent Audit Trail / Logs | ✓ | ✓ |
| Self-hosted Data Processing | ✗ | ✗ |
| CCPA Support | ✓ | ✓ |
| Google Tag Manager Support | ✓ | ✓ |
✓ Included ⚡ Paid plan only ✗ Not available
Platform support
| Platform | Cookiebot | Cookie Information |
|---|---|---|
| WordPress | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| Wix | ✗ | — |
| Squarespace | ✗ | — |
| Webflow | ✗ | — |
| Any HTML/JS Website | ✓ | ✓ |
Based on explicit mentions on the vendor's website.
Our recommendation
For the majority of businesses, agencies, and webshops, we recommend Cookiebot. The system is by far the industry standard, cheaper at its core, and the out-of-the-box integrations with popular marketing tools are unmatched.
Choose Cookie Information exclusively if you are a decision-maker within a (large) government agency, ministry, or multinational where enterprise compliance, segregated team access, and specific B2B support are required.
Setting up a banner does not equal compliance. Most violations occur post-installation because scripts still load too early via Google Tag Manager. Always run a free scan after configuration to verify it actually works.
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