Borlabs Cookie vs iubenda
Which cookie consent tool fits your site best?
The choice between Borlabs and Iubenda comes down to your platform and your need for legal text. Borlabs is a dedicated, local WordPress plugin designed to handle the technical side of script blocking. Iubenda is a cloud-based compliance suite that not only provides a banner but also automatically generates your Privacy Policy and Cookie Policy.
Where they are identical
Both solutions take European privacy seriously. Borlabs is developed in Germany, and Iubenda in Italy. Both tools support Google Consent Mode v2, allow you to customize the look of your banner, and effectively block third-party trackers (like Google Analytics or Meta Pixel) until the visitor has given explicit consent.
Where the difference lies
Local Plugin vs. Cloud Service. Borlabs is a WordPress-exclusive plugin. When a user gives consent, that data is stored locally on your own server. There is no external cloud connection required to serve the banner. Iubenda is a SaaS (Software as a Service) platform. The banner is loaded via an external script, and consent logs are stored on Iubenda's servers.
Technical Blocking vs. Legal Generation. Borlabs excels at the technical implementation within WordPress. It automatically recognizes thousands of plugins and themes and blocks their scripts out of the box. However, it does not write your privacy policy. Iubenda's strongest feature is its lawyer-crafted policy generator. It scans your site, tells you which services you use, and adds the correct legal clauses to your policy automatically.
Pricing Model. Borlabs charges a flat, yearly license fee per website (starting around $5/month) regardless of your traffic. Iubenda has a tiered pricing model (starting around $3/month) that includes limits on pageviews. If your site suddenly gets a traffic spike, Iubenda may charge you overage fees, whereas Borlabs' cost remains fixed.
Quick overview
| Borlabs Cookie | iubenda | |
|---|---|---|
| Starting price | $5/mo | from $3/mo |
| Free plan | ✗ | ✓ |
| EU-based | ✓ | ✓ |
| Consent Mode v2 | ⚡ Paid | ✓ |
Feature comparison
| Feature | Borlabs Cookie | iubenda |
|---|---|---|
| Google Consent Mode v2 Support | ⚡ Paid | ✓ |
| Automated Cookie Scanning | ⚡ Paid | ✓ |
| Automatic Script/Cookie Blocking | ⚡ Paid | ✓ |
| Customizable Consent Banners | ⚡ Paid | ✓ |
| IAB TCF 2.2 Support | ⚡ Paid | ✓ |
| Policy Generator (Cookie/Privacy) | ✗ | ✓ |
| Consent Audit Trail / Logs | — | ✓ |
| Self-hosted Data Processing | ⚡ Paid | ✗ |
| CCPA Support | ✓ | ✓ |
| Google Tag Manager Support | ✓ | ✓ |
✓ Included ⚡ Paid plan only ✗ Not available
Platform support
| Platform | Borlabs Cookie | iubenda |
|---|---|---|
| WordPress | ✓ | ✓ |
| Shopify | ✗ | ✓ |
| Wix | ✗ | ✓ |
| Squarespace | ✗ | ✓ |
| Webflow | ✗ | — |
| Any HTML/JS Website | ✗ | ✓ |
Based on explicit mentions on the vendor's website.
Our recommendation
For WordPress users with an existing privacy policy, we recommend Borlabs. The deep integration, local data storage, and flat pricing model make it the most reliable and predictable choice for the WordPress ecosystem.
Choose Iubenda if you do not use WordPress, or if you do not yet have a legally sound Privacy and Cookie Policy. The peace of mind that comes from auto-updating legal documents often outweighs the slightly more complex traffic-based pricing model.
Setting up a banner does not equal compliance. Most violations occur post-installation because scripts still load too early via Google Tag Manager. Always run a free scan after configuration to verify it actually works.
Check your own site
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