Axeptio vs Borlabs Cookie
Which cookie consent tool fits your site best?
When choosing a cookie banner, Axeptio and Borlabs cater to two entirely different worlds. Axeptio is a premium cloud solution designed for marketers, while Borlabs is a purely technical, local plugin tailored for WordPress administrators.
Where they are identical
Both platforms take data privacy seriously and process data securely within the European Union (France versus Germany). Neither provider offers a permanent free plan; you pay for quality. Naturally, both systems support Google Consent Mode v2 and IAB TCF, enabling you to run your advertising campaigns in compliance with the GDPR.
Where the difference lies
Platform and Installation. Borlabs is built exclusively for WordPress. It functions as a native plugin that integrates deeply into your CMS and stores consent data locally on your own server. Axeptio is a cloud-based Consent Management Platform (CMP) that operates via a script and is platform-agnostic. It is particularly popular on e-commerce platforms like Shopify.
Pricing and Focus. With a fixed annual fee (starting around $5 per month), Borlabs is highly affordable, but you are responsible for the configuration and technical mapping. Axeptio is considerably more expensive (starting at $30 per month) and bills based on traffic, but it delivers a playful, conversion-boosting interface that helps brands request consent in a sympathetic manner.
Quick overview
| Axeptio | Borlabs Cookie | |
|---|---|---|
| Starting price | from $30/mo | $5/mo |
| Free plan | ✓ | ✗ |
| EU-based | ✓ | ✓ |
| Consent Mode v2 | ✓ | ⚡ Paid |
Feature comparison
| Feature | Axeptio | Borlabs Cookie |
|---|---|---|
| Google Consent Mode v2 Support | ✓ | ⚡ Paid |
| Automated Cookie Scanning | ✓ | ⚡ Paid |
| Automatic Script/Cookie Blocking | ✓ | ⚡ Paid |
| Customizable Consent Banners | ✓ | ⚡ Paid |
| IAB TCF 2.2 Support | ✓ | ⚡ Paid |
| Policy Generator (Cookie/Privacy) | ✗ | ✗ |
| Consent Audit Trail / Logs | ✓ | — |
| Self-hosted Data Processing | ✗ | ⚡ Paid |
| CCPA Support | ✓ | ✓ |
| Google Tag Manager Support | ✓ | ✓ |
✓ Included ⚡ Paid plan only ✗ Not available
Platform support
| Platform | Axeptio | Borlabs Cookie |
|---|---|---|
| WordPress | ✓ | ✓ |
| Shopify | ✓ | ✗ |
| Wix | — | ✗ |
| Squarespace | — | ✗ |
| Webflow | — | ✗ |
| Any HTML/JS Website | ✓ | ✗ |
Based on explicit mentions on the vendor's website.
Our recommendation
For WordPress users, we undoubtedly recommend Borlabs. The local data storage, the single annual fee, and the flawless technical integration with the WordPress ecosystem make it the logical choice.
Choose Axeptio if you manage a (medium to large) webshop (e.g., on Shopify) and have the budget for a premium, brand-focused cookie banner where the design and conversion rate of the banner are central.
Setting up a banner does not equal compliance. Most violations occur post-installation because scripts still load too early via Google Tag Manager. Always run a free scan after configuration to verify it actually works.
Check your own site
Scan your website for free to find cookie consent violations.
Start free scan →